This blog is about reward incentive programs
Are incentive programs good for the company or bad for morale? It depends on whether the reward incentive program helps support corporate goals, such as increased profit and customer loyalty, or if it merely engenders unhealthy competitiveness and back-stabbing among employees. If you do decide to establish a reward incentive program, a careful balancing act is necessary to ensure positive returns.
Disney World has over 20 reward and incentive programs in place. All good businesses have at least one or two. Incentive programs serve a specific purpose. Some programs show appreciation to employees. Other programs are designed to improve performance and create behaviors management would like to see. No matter what type of reward incentive program you have or want - designing the program is critical to its success.
Before deciding what reward incentive program you will have, you first must focus on the desired behavior needed or the goal of the program. Begin with a clear, briefly stated objective. Identify what goal/objective needs to be accomplished, for example: improved attendance, longevity, reduced accidents, etc. The objectives must be specific, simple, and obtainable.
Do you want to change your corporate culture using positive reinforcement on a daily basis to transcend those traditional programs that so often feel manipulative. Should you or shouldn't you? Before you implement or change an employee reward incentive program, ask yourself the following questions: • How will the program help support our corporate goals, such as increased profit or customer loyalty? • How will the program support customers' expectations of our products and services? • How can I make sure the program criteria is objective? • Which employees will be included? • How much of a hardship, if any, will the program place on our organization? • Am I committed to repeating the reward incentive program or is it a one-shot deal?
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